About us

Bloom Consultancy is a unique and bespoke Muslim Matchmaking service for busy modern professional Muslims who are looking to meet someone but do not want to use an online dating agency or the traditional avenues for finding a meaningful and long-lasting relationship. The online dating world can be impersonal and frustrating whilst introductions through friends and family can be hit and miss.

Shabana and Ansa have first-hand experience of how difficult it is to find someone in a world which is getting smaller as a result of social media but at the same time it is increasingly difficult to meet a partner.  They wanted to create a service which they wish had existed when they were single and looking to meet someone.  A confidential discrete service run by professional women based on trust and integrity. After thinking about doing something to help the millions of single Muslims in the UK, Bloom was finally launched in 2019.  Whilst Bloom is London based, it has clients throughout the UK.

Take back control

With Bloom, you are in the driving seat with guidance and support from us at every step of your journey to finding someone to share your life with.

You can wait for the “right” person to find you but, that could take a very long time. Let us help you make the process fun, enjoyable and ultimately rewarding.

April Ashby 

Head Matchmaker

It is through sheer luck that you might meet a likeminded Muslim in a club, gym or at work. You can wait for the “right” person to find you but, that could take a very long time.

Meet the team

Shabana for Bloom - Muslim Dating-London

Shabana Anwar

Founding Matchmaker

Shabana had wanted to create a truly unique personal service specifically for professional successful Muslims seeking to find meaningful and long-lasting relationships for a number of years.

Bloom was finally launched in 2019 and aims to bring like-minded people together, to take the pain out of online dating and to provide a confidential unrivalled modern matchmaking service.

Ansa at Bloom - a Muslim Dating Agency

Ansa Nisa

Founding Matchmaker

As a second generation Muslim, Ansa perfectly understands the struggles and frustration felt by third generation Muslims in the UK and after listening to feedback from friends and family of unsuccessful dating and matchmaking misadventures, she decided to do something about it by launching Bloom consultancy in 2019. Ansa embodies the qualities we hold dear at Bloom of compassion, thoughtfulness and kindness. 

April Ashby

Head Matchmaker

Having lived in the Middle East for a number of years, April’s understanding of Muslim religious values, culture and traditions motivated her to become a Muslim matchmaker. Her contacts across Uk, Europe and the Middle East mean that she is in an excellent position to help successful well educated and professional Muslims find their perfect  match.

Based in London, she comes from an international background and is accustomed to working with high profile clients worldwide and our clients appreciate her commitment to them and her personal, dedicated approach.

Mishal Naqvi

Client Manager and Matchmaker

With a background in Marketing and Business Development, Mishal has always been a people person. She has a special knack of making people feel at ease and open up without the fear of being judged. Mishal also loves to look after and help her favourite people.

Having been through the daunting process of seeking a life partner ‘the traditional way’ she understands the struggle of finding the perfect match. She feels the process can be made much easier and wants to help single Muslims find their ‘one’ and get their happily ever after.

Adeela Khan

Client Manager and Matchmaker

Adeela studied Social Sciences at University and then pursued a career in in Sales and Marketing, so she understands the twin challenges of meeting someone you feel a connection with, that elusive ‘spark’ and the need in today’s highly visual society to ‘market’ ourselves better.

Adeela’s strong work ethic coupled with her down to earth personality and easy going manner means you will immediately feel at ease in her company and know that she will work tirelessly to help you achieve your ultimate goal of finding the right person, that soulmate!

Adeela was lucky enough to have met her husband over 20 years ago in the ‘modern way’. Although,  she believes fate plays a part when it comes to meeting a future partner, sometimes  ’fate’ requires a helping  hand.

Soraya- Muslim-Matchmaking-agency- London

Soraya Soobhany-Chohan

Dating and Relationship Coach

Soraya is a singles coach who works exclusively with single Muslims who are struggling to meet and marry their ideal match. As someone who got married after 15 years of searching, Soraya understand the struggle only too well: the dead-end dates, the timewasters, the catfishing! That is why Soraya decided to train as a coach herself – so that she could help others in the same position.

Soraya’s philosophy is that your journey to marriage starts with you. Once you are in the right mindset to meet the right person the magic will happen! Soraya is looking forward to  working with you during your journey and getting you marriage-ready to meet that special person.

James (James Robinson Photography)


James is a leading London based freelance photographer who set up James Robinson Photography over twenty years ago. He an established portrait, event and interiors photographer being commissioned on a regular basis both in the UK and overseas. His work can be seen on a regular basis in Hello Magazine along with other leading magazines. He has also shot a number of Jack Wills fashion campaigns. He is a recommended photographer for The Royal Collection and works on a freelance basis for a number of high worth individuals photographing both events and parties.

Highlights of his career include photographing a US president, British Royalty and the interiors of Buckingham Palace.

James - Muslim-Dating-Agency-London

James Preece

Dating and Relationship Coach

James is the UK’s leading Dating Expert and Dating Coach.  He has been working in the industry for over a decade and is  involved in a wide variety of different areas, such as personal dating coaching, Online Dating, singles events and consulting for many dating companies.

He is a very experienced Relationship expert and has helped tens of thousands of men and women find love, build confidence and improve their relationships.

He is a regularly featured expert in top UK and international media: such as the Independent, Cosmopolitan, OK Magazine, Men’s Health, Eharmony, The Sun, Universal Pictures.

He has clients all over the world and is the author of 14 best selling dating books, including the Amazon Number One best seller Online Dating Guide “I will Make You Click!”

Guided to the right path

We aim to guide you through the maze that is modern relationships and hopefully be by your side as you find the person who is “right” for you to share the rest of your life with.